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Healthcare Marketing

We understand the real-world needs of health marketers: Tight budgets, short deadlines and the need to prove roi on your content investment.

We speak the language of your physicians and service line stakeholders: Our writing team has researched conditions, tests, treatments and medical technology across nearly every service line, from Heart & Vascular, Ortho and Neuro to comprehensive cancer programs, behavioral health, advanced fetal care and more.

Healthcare Marketing Expertise

Our founder Nancy Stewart has been writing about health for over a decade, first as a journalist covering health reform and consumer health and then as a digital strategist working closely to advise hospitals, health systems and provider groups. Nancy oversees our health marketing team. She has:

  • Personally written, edited or overseen strategy for over 150 health websites

  • Interviewed over 100 physicians nationwide (many of them nationally-recognized leaders in their field)

  • Advised 30 percent of the nation’s top-ranked hospitals on digital strategy (according to U.S. News & World Report Honor Roll List)

Accessibility Best Practices

The healthcare industry is facing an increasing number of legal challenges alleging that their websites are not ADA compliant. Just as your hospital entrance may require a wheelchair ramp, so, too, must your website include functionality that makes it accessible to users with disabilities. We always ensure that our health content follows accessibility best practices. We understand how to write, structure and optimize content for all audiences.

To ensure that your digital experience is usable by your entire audience, the user interface must support accessibility as well. We proudly recommend Perkins Access, the country's leading expert in inclusive design, to our healthcare clients. Read more about our presentation on ADA Compliance at the 2019 conference of the New England Society for Healthcare Communications.

 

Health Marketing Services

We customize our engagements to provider groups, hospitals and health systems. Our services include:

Content Strategy

Experience the next level of health content with a team that combines expertise in digital content development plus user experience and medical writing.

  • Content Audits

  • Service Line Content Development

  • Landing Pages

  • IA Development

  • User Experience Consulting

Engagement

Stay top of mind with existing and prospective patients and their families through ongoing, targeted communications.

  • Social Media

  • Email Marketing

  • Remarketing

  • Search Engine Marketing

  • Paid Promotion

Brand Strategy

Support your patient engagement efforts with compelling, branded content that raises the profile of your hospital, health network or practice.

  • Website Development

  • Blog and Social Content

  • Messaging Strategy

  • Video and photography

  • Print Collateral