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october 20

Marriott Long Wharf Boston
 

 
 

What is the Love Your Brand Experience?

Do you love the brand you're building? Do your customers love it? Your brand should excite, engage and activate your target audience with the way you talk about it, post about it and present it to the world. In today's digitally saturated world, it's easy for brands to lose control of a consistent identity across all their channels -- on your website, on social media and in your physical retail, studio or office space.

This event will teach you how to curate a thoughtful, genuine brand presence that resonates with millennials and others craving authentic interactions. 

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With a curated lineup of Bostonians
who are re-thinking
what a brand, product or store experience
can and should be,
The Love Your Brand Experience
will focus on activation strategies
that bridge the divide between
online engagement
and the offline experiences
that today’s consumers crave.

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Speakers

 
  Nancy Stewart   Nancy is the founder of Reardon+Stewart, a brand immersion group that specializes in launching, revitalizing and managing brands. Nancy has designed or overseen strategy for over 175 online destinations. She specializes in bringing brands to life through a seamless interplay of content, design and experience.  Reardon+Stewart , led by a husband-wife duo, is the hosting agency and visionary team behind The Love Your Brand Experience.

Nancy Stewart

Nancy is the founder of Reardon+Stewart, a brand immersion group that specializes in launching, revitalizing and managing brands. Nancy has designed or overseen strategy for over 175 online destinations. She specializes in bringing brands to life through a seamless interplay of content, design and experience. Reardon+Stewart, led by a husband-wife duo, is the hosting agency and visionary team behind The Love Your Brand Experience.

  Kelsy Stromski   Kelsy is a habitual travelholic, dog mom, foodie, former US biathlete, boss lady, brand aficionado, wife, farmer’s daughter, owner and Creative Director of  Refinery 43 , —  a small and mighty, award-winning design studio creating thoughtful brands, logos and letters for clients looking to stand apart from the pack.  Follow her on Instagram .

Kelsy Stromski

Kelsy is a habitual travelholic, dog mom, foodie, former US biathlete, boss lady, brand aficionado, wife, farmer’s daughter, owner and Creative Director of Refinery 43,a small and mighty, award-winning design studio creating thoughtful brands, logos and letters for clients looking to stand apart from the pack. Follow her on Instagram.

  Kristina Tsipouras   Kristina is a serial entrepreneur who launched her first company at 25. Among her numerous accomplishments, Kristina is the founder of  Boston Business Women , the city’s fastest-growing women’s network with over 8,000 active members. Kristina will speak about her experiences crafting the brand image for  Moroccan Magic , her successful beauty product line sold in stores nationwide.

Kristina Tsipouras

Kristina is a serial entrepreneur who launched her first company at 25. Among her numerous accomplishments, Kristina is the founder of Boston Business Women, the city’s fastest-growing women’s network with over 8,000 active members. Kristina will speak about her experiences crafting the brand image for Moroccan Magic, her successful beauty product line sold in stores nationwide.

 
  Keara Ziegerer   Keara is a Customer Success and Life Cycle Marketing Strategist at  Wistia , a Cambridge-based video platform company that helps small businesses and brands create, host, share and measure beautiful videos. Wistia allows brands to create interactive videos in a distraction-free player without ads.

Keara Ziegerer

Keara is a Customer Success and Life Cycle Marketing Strategist at Wistia, a Cambridge-based video platform company that helps small businesses and brands create, host, share and measure beautiful videos. Wistia allows brands to create interactive videos in a distraction-free player without ads.

  Rachel King   Rachel is the Founder & Creative Director of  EditMate , a new school platform for modern video marketing. EditMate's tools allow brands to collect mobile videos from their community and connect with professional video editors to produce authentic, on-brand content. With over 10 years of experience as a shooter, editor, producer + content director, Rachel has always loved creating videos and thinks you should too. She’s thrilled that EditMate allows everyone to get in on the creative side of video.

Rachel King

Rachel is the Founder & Creative Director of EditMate, a new school platform for modern video marketing. EditMate's tools allow brands to collect mobile videos from their community and connect with professional video editors to produce authentic, on-brand content. With over 10 years of experience as a shooter, editor, producer + content director, Rachel has always loved creating videos and thinks you should too. She’s thrilled that EditMate allows everyone to get in on the creative side of video.

 Gina deWolfe is a contemporary leathersmith and designer based in Boston. After she discovered her grandfather’s collection of leathersmith tools she became fascinated with the craft. What began as a creative outlet has organically evolved into a brand and brick-and-mortar retail shop on Newbury Street, with a focus on simple and sleek leather goods that are hand-built to last. Gina has built an authentic brand experience in her store,  deWolfe Leather Goods , where she can be seen crafting her leather goods at a workspace in full view of her customers.

Gina deWolfe is a contemporary leathersmith and designer based in Boston. After she discovered her grandfather’s collection of leathersmith tools she became fascinated with the craft. What began as a creative outlet has organically evolved into a brand and brick-and-mortar retail shop on Newbury Street, with a focus on simple and sleek leather goods that are hand-built to last. Gina has built an authentic brand experience in her store, deWolfe Leather Goods, where she can be seen crafting her leather goods at a workspace in full view of her customers.

 
  Katharine ReQua   Katharine is a co-founder at  For Now , a retail incubator in Boston's Seaport where digital-first brands come together to test retail IRL. For Now began as a marketing and operations consulting businesses specializing in retail and e-commerce consumer brands and quickly evolved into a co-retail space. Prior to For Now, Katharine was the Director of Operations at Crane & Lion where she road mapped their brick & mortar retail strategy. Katharine places an emphasis on brand narration and storytelling while curating a retail experience that puts customer engagement at the forefront of every transaction.

Katharine ReQua

Katharine is a co-founder at For Now, a retail incubator in Boston's Seaport where digital-first brands come together to test retail IRL. For Now began as a marketing and operations consulting businesses specializing in retail and e-commerce consumer brands and quickly evolved into a co-retail space. Prior to For Now, Katharine was the Director of Operations at Crane & Lion where she road mapped their brick & mortar retail strategy. Katharine places an emphasis on brand narration and storytelling while curating a retail experience that puts customer engagement at the forefront of every transaction.

  Lisa Jean-Francois   Lisa Jean-Francois, MFA is a 30-something lifestyle blogger with an addiction to bright lipstick, fabulous heels, and keepin' it real. Lisa has successfully grown her social media influence by providing her readers and viewers with the truth as only she knows it. She likes a little bit of everything, and her platform is where you can find just that. Lisa is also an Influencer Marketing consultant, working directly with brands and influencers on digital marketing campaigns.  Follow her on Instagram .

Lisa Jean-Francois

Lisa Jean-Francois, MFA is a 30-something lifestyle blogger with an addiction to bright lipstick, fabulous heels, and keepin' it real. Lisa has successfully grown her social media influence by providing her readers and viewers with the truth as only she knows it. She likes a little bit of everything, and her platform is where you can find just that. Lisa is also an Influencer Marketing consultant, working directly with brands and influencers on digital marketing campaigns. Follow her on Instagram.

  Meredith Wish   Meredith is a full-time art director and fashion/lifestyle blogger in Boston. As one of the city's top social influencers, Meredith has curated a beautiful Instagram presence with almost 9,300 followers. Meredith has always been involved in the fashion industry; working in retail, styling, print design and art direction for a major fashion brand's social media.  Follow her on Instagram .

Meredith Wish

Meredith is a full-time art director and fashion/lifestyle blogger in Boston. As one of the city's top social influencers, Meredith has curated a beautiful Instagram presence with almost 9,300 followers. Meredith has always been involved in the fashion industry; working in retail, styling, print design and art direction for a major fashion brand's social media. Follow her on Instagram.

 
  Tiffany Lopinsky   Tiffany is a Boston-based influencer, food writer, content creator, and strategist. Since she started blogging in 2014, Tiffany has gained over 130K Instagram followers and thousands of readers on her site. Through her work as an influencer and blogger, she’s worked with dozens of top brands in the food, beverage, travel, and tech space. Her content has been featured in local and national publications including Boston Magazine, The Boston Globe, Bon Appétit Magazine, Food & Wine Magazine, and more. Tiffany graduated from Harvard in 2016.  Follow her on Instagram.

Tiffany Lopinsky

Tiffany is a Boston-based influencer, food writer, content creator, and strategist. Since she started blogging in 2014, Tiffany has gained over 130K Instagram followers and thousands of readers on her site. Through her work as an influencer and blogger, she’s worked with dozens of top brands in the food, beverage, travel, and tech space. Her content has been featured in local and national publications including Boston Magazine, The Boston Globe, Bon Appétit Magazine, Food & Wine Magazine, and more. Tiffany graduated from Harvard in 2016. Follow her on Instagram.

  JQ Louise   In addition to writing for the food section at the Boston Herald, Jacqueline brings her followers along on her travels around the world on her blog  JQLouise.com . Jacqueline is a food & travel writer, photographer and influencer based in Boston. She has over 60,000 followers on her Instagram channel  @JQLouise  and has contributed to or been featured in publications such as: Teen Vogue, the Boston Globe, Food Network, and Boston Magazine. And her first book,  Boston Food Crawls,  which takes readers on a culinary tour through Boston, hit shelves this past summer. Head over to her  blog  or the Fork Lift section at the  Boston Herald  for more of Jacqueline’s work.

JQ Louise

In addition to writing for the food section at the Boston Herald, Jacqueline brings her followers along on her travels around the world on her blog JQLouise.com. Jacqueline is a food & travel writer, photographer and influencer based in Boston. She has over 60,000 followers on her Instagram channel @JQLouise and has contributed to or been featured in publications such as: Teen Vogue, the Boston Globe, Food Network, and Boston Magazine. And her first book, Boston Food Crawls, which takes readers on a culinary tour through Boston, hit shelves this past summer. Head over to her blog or the Fork Lift section at the Boston Herald for more of Jacqueline’s work.

  Meaghan Murray   Meaghan is a travel and food blogger who will literally travel for food. Based in Boston, she works in tech during the day and compulsively plans trips at night. Meaghan created  The Stopover blog  out of a love for sharing her favorite places to go and things to eat with friends and family. Since starting her blog and Instagram in 2016, Meaghan has worked with brands like Visit Britain, Royal Caribbean, Air Canada, Lark Hotels, Aperol USA, sweetgreen, Dietz and Watson, as well as many local Boston restaurants.  Follow her on Instagram .

Meaghan Murray

Meaghan is a travel and food blogger who will literally travel for food. Based in Boston, she works in tech during the day and compulsively plans trips at night. Meaghan created The Stopover blog out of a love for sharing her favorite places to go and things to eat with friends and family. Since starting her blog and Instagram in 2016, Meaghan has worked with brands like Visit Britain, Royal Caribbean, Air Canada, Lark Hotels, Aperol USA, sweetgreen, Dietz and Watson, as well as many local Boston restaurants. Follow her on Instagram.

 
 

Sponsors

 
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imagine & learn
10 to 3

We have curated a lineup of Boston's most creative thinkers and trend-setters who are re-thinking what a brand, product or store experience should be. This isn’t a marketing conference, with speakers lecturing at the audience. Get ready for interactive Q&As, live demonstrations and inspiring speakers to expose you to the latest trends in urban lifestyle brands. See our lineup of local speakers.

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Network & connect
3 to 5

Join us for a networking party with displays and exhibits, live demonstrations and other surprises to stimulate and stretch your creative thinking. Enjoy appetizers, small bites and drinks with a 180-degree view of the waterfront while you make connections to help you grow your brand. Love Your Brand VIP ticket holders get exclusive 1:1 access to select speakers for customized brand consults. 

 
 

Agenda

9 am
< Registration opens>

refreshments served

Exhibitor showcase


10 am

Define It

Reardon+Stewart’s Nancy Stewart will talk about messaging campaigns that target, excite and resonate with the people most likely to invest in your products or services. Nancy is an experienced brand storyteller who will teach you how to define and refine your brand’s strengths and differentiators. Learn how to eloquently answer the top question on any prospective client’s mind: Why should I invest in your product or service?

Design It

Kelsy Stromski of award-winning design studio Refinery 43 will talk about logo and packaging design that makes brands stand out across all channels and environments. Kelsy is one of Boston’s most sought-after designers. She develops unique and beautiful brand concepts that help her clients stand out in their industry.

Own It

Boston Business Women founder and serial entrepreneur Kristina Tsipouras talks about the re-design and strategy behind her beauty product line Moroccan Magic.


<LUNCH SERVED>


'Gram It

Envious of those gallery-quality Instagram feeds that attract thousands of followers? Learn how to create the same type of gallery presence for your brand. Our Instagram panel features five of today’s top Instagram influencers in Boston’s fashion, lifestyle and culinary scenes. Together, they attract more than 250K followers. Hear their tips and strategies for growing followers, taking photos and creating a stunning Instagram presence.
 

Capture It

Speakers from two local leaders in brand video — Wistia and EditMate — will talk about how today’s video production tools (especially social video) make it more accessible and affordable for brands to create video to activate followers. Learn how to easily produce cost-effective video for your website and social channels to invite fans and followers to learn more about your unique brand story.

Live It

The panel will help attendees see how they can elevate their brands in any industry and ease off a high-pressure sales mindset. Our panel shares insights and first-hand perspectives creating unique, authentic and curated brand experiences with stores, studios and events. Hear from Gina DeWolfe of DeWolfe Leather goods talking about how she made her Newbury Street store a unique destination and Katharine ReQua of For Now, a retail incubator in the Seaport district.


3 PM
<Party>

drinks & food
inspiring exhibits & displays
live demonstrations
vip ticket holder perks
gift bags


Tickets

 

General Admission: $99
VIP Tickets: $199 (Sold out)
student ticket: $79

All ticket levels include admission to the event and networking after-party,
in addition to lunch and refreshments. 

 
 

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