NESHCo 2019: Nancy Stewart speaking to hospital leaders on making websites more accessible to patients with disabilities
 

Reardon+Stewart is excited to be event sponsors and speakers at this year’s conference for the New England Society for Healthcare Communications. Each year, the top administrators and marketing professionals from hospitals and health systems across New England attend to stay ahead of marketing trends and learn new skills.

This year, founder Nancy Stewart will be speaking on best practices for removing website accessibility barriers for patients with disabilities. A hospital’s website should meet the standards for ADA compliance, just like its physical structure must include accommodations for patients with wheelchairs, etc.

People with disabilities rely on assistive devices to explore websites for necessary information. Most websites today actually fail accessibility audits because they are incorrectly formatted on the back end, making the content, video and images inaccessible to people with disabilities.
— Nancy Stewart

The past two years have seen an overwhelming number of class-action lawsuits brought against e-commerce companies, higher education sites and, in particular, hospitals and health systems.

In addition to discussing best practices for accommodating people with vision or hearing impairments, the presentation will also include design and content considerations for people with motor disabilities who cannot use a mouse or those with cognitive challenges (ADHD, sensory sensitivities, etc.).

Nancy will be speaking on Thursday, May 30 with co-presenter Gary Aussant, the Director of Digital Accessibility for Perkins Access, a division of the Perkins School for the Blind. Gary strongly believes that accessibility is the next 'green movement' and improving access to one’s digital channels positively impacts the brand and expands market reach.

 
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Nancy Stewart headlines women's business event
 

Founder Nancy Stewart was invited as the featured speaker at a networking event for North Shore Women in Business.

North Shore Women in Business is a robust organization dedicated to supporting female entrepreneurs in communities north of Boston. With over 80 members, the group’s membership spans the financial, legal, retail, health and real estate industries.

Nancy’s 30-minute presentation, “Five Criteria for Building a Smarter, Customized Marketing Strategy” addressed how to choose tactics that align with your industry, business goals and target customers.

The event was held Jan. 17, 2019 at Evviva Cucina Restaurant in Beverly.

 
'Love Your Brand Experience' takes over Boston Long Wharf
 
 
 

BOSTON — Over 80 retailers, designers and entrepreneurs attended our first Love Your Brand Experience event at the Boston Marriott Long Wharf Saturday.

The event pulled together a superstar lineup of Boston’s leading brand specialists, pop-up experts and Instagram influencers. Attendees enjoyed a fast-paced program kicked off and moderated by our founder Nancy Stewart.

Nancy presented the first of five presentations by over 12 speakers and panelists — followed by a waterfront networking party, 1:1 brand consults and live demos of emerging technologies such as augmented reality retail apps.

 
 

See the Speakers + Panelists

 

Thank you to our Sponsors

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Reardon+Stewart kick off annual summit as keynote speakers
 
Managing Partner Adam Stewart discussed Search Engine Marketing (SEM) strategies at the Realty Guild’s Annual Summit.

Managing Partner Adam Stewart discussed Search Engine Marketing (SEM) strategies at the Realty Guild’s Annual Summit.

 
 

We were honored for the opportunity to speak on data-driven marketing at Annual Summit for the Realty Guild of Massachusetts, an association comprised of independent Realtors with offices across the state.

Our presentation, tailored to the Realty Guild’s members and industry, focused on targeted marketing strategies for a real estate professional. Over the course of two hours, we trained attendees in the secrets of using readily-available data to make smarter marketing decisions. Our presentation covered:

  • Website analytics

  • Search engine marketing

  • Search engine optimization

  • Email performance metrics

The Sept. 17, 2018 summit was held at the Publick House Inn in Sturbridge, MA.

I love helping people harness the power of data to make smarter decisions and achieve measurable results.
— Adam Stewart
 
Reardon+Stewart announces 'Love Your Brand' event in Boston
 
 
 

BOSTON — Retail isn’t dead. But it is rapidly evolving. The Love Your Brand Experience at the Boston Marriott Long Wharf on Oct. 20, 2018 is a unique event highlighting the rise of experiential retail and immersive branding in Boston.

With a curated lineup of Bostonians who are re-thinking what a brand, product or store experience can and should be, the event will focus on activation strategies that bridge the divide between online engagement and the offline experiences that today’s consumers crave.

“Over the past decade, many brands assumed that online strategies alone could drive sales, which is why we’ve seen such a significant investment in e-commerce,” said Nancy Reardon Stewart, founder of Reardon+Stewart. “But that strategy doesn’t align with millennial purchasing behavior. Data shows over 75 percent of millennials prefer to spend money on experiences over products, which proves we’re investing in our lives offline more than people realize.”

I’m really excited about exposing retailers, designers and entrepreneurs to new ways of thinking about what an immersive brand experience can be.
— Nancy Stewart

Almost 70 percent of millennials believe attending a live event or experience makes them more connected to other people, according to a study by Harris Group and Eventbrite.

In other words, millennials may be the generation that launched social media, but online tactics alone do not fuel their loyalty, genuine brand excitement or actual investment. Rather, they function best as part of a larger brand strategy.

The event agenda will walk attendees from conception and engagement to activation and experience.

 
 

Speakers + Panelists

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Reardon+Stewart plans startup marketing conference for Summer 2018
 
Managing Partner Adam Stewart discussed Search Engine Marketing (SEM) strategies at the Realty Guild’s Annual Summit.

Managing Partner Adam Stewart discussed Search Engine Marketing (SEM) strategies at the Realty Guild’s Annual Summit.

 
 

PORTSMOUTH, NH — Our Learn to Think Like a Marketer summer event will be held June 16 at the Sheraton Harborside Hotel .

This robust, results-driven conference gives attendees an insider’s look at our unique approach to positioning, defining and launching successful brand campaigns.

We’ll de-mystify everything from websites messaging to social media and paid ads. Understand how to make smart, cost-effective investments in your marketing program that will achieve tangible results for your business.

The event is tailored to small business owners, entrepreneurs and start-up teams.

This summer event is our second Think Like a Marketer event after a successful program debut this past winter. The Reardon+Stewart team held three courses in January at the Essex Street Inn in Newburyport, drawing participants from south of Boston all the way up to Maine.


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Reardon+Stewart launches training program for entrepreneurs
 
Managing Partner Adam Stewart discussed Search Engine Marketing (SEM) strategies at the Realty Guild’s Annual Summit.

Managing Partner Adam Stewart discussed Search Engine Marketing (SEM) strategies at the Realty Guild’s Annual Summit.

 
 

NEWBURYPORT — We will be hosting a three-week course for business owners and entrepreneurs, running from Jan. 11 through 25. This bootcamp experience will focus on a new theme each week:

  • Branding + Websites

  • Social Media

  • Email Campaigns, Blogging + Video

“We developed our Learn to Think Like a Marketer program to provide a solid foundation for entrepreneurs managing their own marketing who want to get it right,” said founder Nancy Stewart, who developed the curriculum.

Nancy’s passion for supporting the local business community is rooted in her experience training internal teams throughout her career. Nancy loves boiling down complex tasks in a way that makes them easily digestible and actionable.

The Learn to Think Like a Marketer program will be held at the Essex Street Inn in Newburyport, MA. Seats must be reserved in advance. Tickets include light refreshments and buffet dinner.