Reardon+Stewart announces 'Love Your Brand' event in Boston
BOSTON — Retail isn’t dead. But it is rapidly evolving. The Love Your Brand Experience at the Boston Marriott Long Wharf on Oct. 20, 2018 is a unique event highlighting the rise of experiential retail and immersive branding in Boston.
With a curated lineup of Bostonians who are re-thinking what a brand, product or store experience can and should be, the event will focus on activation strategies that bridge the divide between online engagement and the offline experiences that today’s consumers crave.
“Over the past decade, many brands assumed that online strategies alone could drive sales, which is why we’ve seen such a significant investment in e-commerce,” said Nancy Reardon Stewart, founder of Reardon+Stewart. “But that strategy doesn’t align with millennial purchasing behavior. Data shows over 75 percent of millennials prefer to spend money on experiences over products, which proves we’re investing in our lives offline more than people realize.”
Almost 70 percent of millennials believe attending a live event or experience makes them more connected to other people, according to a study by Harris Group and Eventbrite.
In other words, millennials may be the generation that launched social media, but online tactics alone do not fuel their loyalty, genuine brand excitement or actual investment. Rather, they function best as part of a larger brand strategy.
The event agenda will walk attendees from conception and engagement to activation and experience.